Tiffany & Co. – A Legacy of Wonder and Excellence

Tiffany & Co., a beacon of luxury and grace, a shining symbol of elegance and fine taste! Founded in 1837 by Charles Lewis Tiffany, the brand rose to new heights of popularity under the creative vision of his son Louis Comfort Tiffany, and has consistently been outstanding in the current times. From the iconic blue box to the diamond solitaire, Tiffany & Co. is an example of how class never goes out of style. Their affordable and varied assortments, and distinct style and designs, have indeed established Tiffany & Co. as a celebrated part of our culture. 

From Hardships to Brilliance

Tiffany & Co.'s journey from hardships to becoming one of the most successful brands in the world has been characterized by a relentless commitment to quality and craftsmanship, as well as a willingness to adapt and innovate. The company was originally established as a "stationery and fancy goods emporium". Over the years, they managed to expand its offerings to include a wide range of jewelry, watches, home goods, and other luxury items.

A photo of the Tiffany design studio at the Union Square store taken in 1887, via The jewelry Editor 


In the early years of the company, Tiffany & Co. faced numerous challenges, including the economic turmoil of the late 19th century and the Great Depression of the 1930s. Throughout the 20th century, the jewelry market evolved and new competitors emerged. Despite facing economic challenges and shifts in consumer behavior, Tiffany & Co. has remained resilient, adapting to the changing market and continuing to innovate. In response, the company embraced new technologies and design innovations, expanding its product offerings and strengthening its reputation as a luxury brand. 

One of the early milestones in the company's history was the acquisition of the French Crown Jewels in 1887, which helped to establish the company's reputation as a leader in the jewelry industry. In the early 20th century, Tiffany & Co. became known for its innovative designs, including the iconic "Tiffany Setting," a six-prong engagement ring setting that is still popular today.


A diamond, emerald and pearl brooch that was included in Tiffany’s 1887 purchase of the French Crown Jewels, via The jewelry editor 


Today, Tiffany & Co. is one of the most successful and recognizable brands in the world, with a strong presence in the global jewelry market. The company operates more than 300 stores in over 20 countries, and has a strong presence in the global jewelry market. The company's journey from hardships to brilliance is a testament to its resilience and determination, as well as its unwavering commitment to quality and excellence.

The Designers’ Dazzle

Having worked with numerous designers and shined the spotlight on them which they deserved, Tiffany & Co. stands as one of the primary promoters of art and innovation. Their appreciation of creativity and exploration of uniqueness, makes them stand out. Their prolific designers, like the ones mentioned below, were able to disrupt the jewelry industry through their innovative vision.

Jean Schlumberger

For me, the art of jewelry is, first of all, a means of expression.

One of the most influential and respected jewelry designers in the world, Jean Schlumberger got attached to Tiffany & Co. in 1956, when he was offered his own workshop at the company. Arguably his most famous piece, the “Bird on a Rock” brooch mounting for the Tiffany Yellow Diamond is among the best ever designer jewelry pieces in the world. From Hollywood celebrities to Royalty, Schlumberger’s designs attracted collectors from across the globe.


The art and atelier of Jean Schlumberger via 

Elsa Peretti

What can I say about my jewelry? It speaks for itself. To me, 

style is to be simple.

An Italian jewelry designer and fashion model, Elsa Peretti was considered a revolutionary and exceptional artist for her work at Tiffany & Co. Associated with the brand in 1974, Peretti introduced silver to its designs, which captivated the younger generation and further popularized the designer jewelry brand. With over thirty collections designed for Tiffany, Peretti’s work was, and still is, acclaimed as timeless and modern, and attracted innumerable famous personalities to the seminal brand.


Elsa Peretti, Photographed by Duane Michals, Vogue, December 1974

Paloma Picasso

My purpose in life is to make everything more beautiful.

Highly admired for her ingenuity and style, along with the feminist perspectives she imbibes in her work, Paloma Picasso has been associated with Tiffany & Co. for more than 30 years, since 1980, and has crafted some of the most enchanting and outstanding designer jewelry collections of the brand. Her pioneering of the colored gemstones rejuvenated interest for them in the entire industry, cementing the relevance of Tiffany further.


Paloma Picasso. Photo: Sean Zanni/Patrick McMullan via Getty Images

Dive into the Tiffany Blue Box

What began as simple packaging for the Tiffany setting diamond rings soon gained prominence among the designer jewelry connoisseurs and celebrities with their inimitable blue hues. The Tiffany Blue Box is a blue colored box used by the jewelry brand, made from high-quality paper and features a simple, elegant design, with the iconic Tiffany & Co. logo embossed in silver on the top. Receiving a Tiffany Blue Box is seen as a special and memorable moment, making it the perfect gift for special occasions such as anniversaries, birthdays, or graduations. It has become a cultural icon, appearing in movies, TV shows, and books, and is often associated with the glamour and sophistication of the New York City lifestyle.

Fun fact: The exact shade of blue used on the box is Pantone 1837, named after the founding year of the opulent brand. The boxes have become collectible items in their own right, with many people saving their boxes and using them for various purposes such as storage or as decorative items.


The iconic Tiffany blue box, via

Why are their pieces a worthwhile investment?

Tiffany & Co.'s rich legacy and continued success is a testament to the brand's commitment to quality and excellence. For more than 180 years, the company has been producing jewelry and other luxury goods that are not only beautiful and stylish, but also built to last. 


A bracelet from Tiffany T1 collection via

The quality of Tiffany & Co. products is reflected in their prices, which can be higher than those of other jewelry brands. However, the investment is worth it - Tiffany pieces are crafted to stand the test of time, and their value is likely to appreciate over time. Whether you are looking for an engagement ring, a necklace, or a pair of earrings, a piece from Tiffany & Co. is likely to remain fashionable and relevant for years to come. Another factor that makes Tiffany & Co. jewelry worth buying is its resale value. Many of their pieces are considered to be highly collectible, and their value can appreciate over time. This means that, in addition to being a beautiful piece of jewelry, a Tiffany item can also be considered a smart financial investment.

Lessons from Tiffany & Co. 

In addition to its legacy and success, Tiffany & Co. offers several lessons that we can all adopt in our lives. Firstly, the brand's focus on quality and craftsmanship is something we can all strive for in our own pursuits. Secondly, the company's willingness to innovate and adapt to changing market conditions is a valuable lesson in resilience and determination. Finally, Tiffany & Co.'s commitment to sustainability and social responsibility is an example for us all to follow.

Tiffany & Co. is more than just a jewelry brand - it is a symbol of excellence and a benchmark for quality. Whether you are looking for a special piece of jewelry, or simply seeking inspiration for your own life, Tiffany & Co. is a brand well worth considering.