Bvlgari- A Legacy of Pioneering Innovations

Bvlgari is a brand that has been around for more than a century. It was founded by Sotirios Voulgaris in 1884, whose family was involved in silversmith art. and eventually opened his own business in Rome, Italy. Over time, his sons took over the company and introduced new collections which still remain iconic today.

If you're looking for a brand that stands out with its luxury, then Bvlgari is the one. They've earned this reputation by offering high-quality products at affordable prices, making them an ideal choice for anyone looking for top-notch accessories without breaking the bank. The brand has been producing jewelry that was considered to be on par with some of the most expensive items in the world. Their focus is on excellent craftsmanship and producing high-quality products.

It is one of the oldest brands in Italy. One of the things that set Bvlgari apart in its early years from the other brands was that it was the first jewelry brand to specialize in the use of colorful gemstones. As a result, Bvlgari established itself as a virtuoso of colorful gemstones. The company uses inspiration from ancient Greek and Roman civilizations. It also pays homage to the Italian Renaissance, arguably the most important ‘rebirth’ of European society.

Bvlgari and Rome: The Muse

Sotirio Voulgaris was born in Greece where he learned the family craft of silversmithing. However, he was a visionary who wanted to become an entrepreneur with his art form. He eventually moved to Rome in 1881 and set up the first Bvlgari store there that year. Eventually, Voulgaris changed his surname to Bulgari, the phonetic equivalent of his Greek surname, and named his brand the same. This was his way of connecting with his roots. Later when his sons took over the company, they changed its name to Bvlgari, using the ancient Roman alphabet.

He opened his first flagship store in Rome in 1904 where he sought out a special customer base- American and English tourists who were visiting Rome. Bvlgari quickly rose to fame because of its luxurious and well-crafted jewelry which was inspired by ancient Rome and Greek.

Bvlgari owes its success to Rome because they were heavily inspired by its architecture to use in its new collections. It remains an unequivocal part of their brand identity. This is where they got the idea of using colourful and un-faceted gemstones in their jewelry instead of diamond center stones. 


The iconic Serpenti collection by Bvlgari, first introduced in the 1940s, is one of the brand's signature pieces. The unique design of this collection features a snake motif that has become synonymous with the Bvlgari name. Crafted from precious metals and stones, each piece in this timeless collection exudes sophistication and luxury. 

The Serpenti collection was inspired by ancient Roman mythology and symbolism, which adds to its allure. Its striking design incorporates a winding serpent motif that is highlighted by diamonds or other gemstones to create a captivating look. This distinctive design allows for incredible versatility, as it can be worn as a bracelet, necklace or even a watch.  


Elizabeth Taylor wearing a Bvlgari Serpenti on the set of Cleopatra, 1862. Montres Publiques.

The collection has been featured pin many high-profile events such as the Academy Awards and Cannes Film Festival. It continues to be just as popular today, with many celebrities frequently spotted adorning themselves in these exquisite pieces. It is highly sought after and treasured by many jewelry connoisseurs around the world, Serpenti collections remain an iconic symbol of glamour and elegance.

Heritage collection 

The iconic heritage collection with more than 800 pieces, is an elegant and timeless representation of the brand's enduring commitment to excellence, featuring pieces that are highly sought after by collectors from all over the world. 

Part of the Heritage Collection, 1969. Prestige.


The heritage collection features classic designs with subtle modern touches. Each piece features intricate craftsmanship that incorporates gemstones such as diamonds, sapphires, emeralds, rubies and other precious stones. The lines feature bold rings, delicate necklaces, pendants, and bracelets featuring a range of materials including gold, silver and more exotic metals like platinum or palladium. 

Use of Coloured Gemstones

Bvlgari is renowned for its exquisite use of coloured gemstones in their luxury jewellery designs. Many of the house's signature pieces incorporate carefully chosen stones that span a range of hues, from vibrant oranges and greens to deep blues and purples. This artistry can be seen in classic designs such as the 'Serpenti' collection which features multi-colored cabochon sapphires alongside bold stripes of diamonds. 

Bvlgari has even created special collections featuring particularly rare gems. By combining exquisite craftsmanship with a wide variety of beautifully coloured gemstones, Bvlgari creates timeless pieces that are both unique and eye-catching.

Investing in Bvlgari products guarantees you access to some of the most luxurious items money can buy. With a dedication to excellence and innovation at its core values, customers can be sure that any purchase made will be worth every penny due to its high-quality construction and timeless designs.

Bvlgari's success is rooted in its pursuit of excellence not only in terms of its products but in all aspects of its operations. The company constantly invests in research and development, aiming to create products that offer superior craftsmanship and quality for every customer. When it comes to jewelry, each piece is designed with meticulous attention to detail, using the best materials available from around the world, such as gemstones from Europe and South America. In addition, all pieces are carefully set by expert artisans with years of experience. Furthermore, Bvlgari also strives to use sustainable materials whenever possible.

In addition to its commitment to excellence, another key element of Bvlgari's success is its focus on innovation. The company regularly introduces new designs which often combine contemporary styles with traditional techniques that have been perfected over generations. By continuously pushing boundaries and introducing fresh ideas into the market, Bvlgari has become one of the most sought-after brands for luxury goods across the globe.